Brand and partnerships / 2.0

Built around cars.
Made for the people who care.

This public kit contains the approved assets and essentials for press, creators, clubs, events, and brands working with CarJourney.

Work with us

01 / The brand

A home for your life with cars.

CarJourney is the garage app for car enthusiasts — track builds, log maintenance with AI, document modifications, and share with a community that cares about the same cars you do.

A home for your life with cars. Practical ownership tools, the story of every build, and an enthusiast community in one considered experience.

02 / Assets

Use the real thing.

Download these approved files instead of recreating the mark. Preserve the artwork’s proportions and clear space.

Primary logo

Full-color PNG for dark backgrounds

Journey mark

Compact full-color PNG

White mark

Scalable SVG for dark backgrounds

Black mark

Scalable SVG for light backgrounds

Social preview

Open Graph PNG for editorial coverage

03 / Color

Quiet chrome. Vivid action.

Near-black layers keep the vehicle and story in focus. Journey Red identifies the next action or current state.

Road Black

#09090b

Product canvas

Garage Surface

#141417

Primary surface

Raised Graphite

#1c1c20

Raised control / surface

Journey Red

#e13b32

Brand accent

Apex Red

#c82e27

Accent hover / pressed

Warm White

#f3f0eb

Primary text

Instrument Gray

#aaaab2

Secondary text

Focus Coral

#ff786e

Keyboard focus

04 / Usage

Keep it unmistakably CarJourney.

Use official PNG/SVG assets from the repo (logo-full, blog lockup, app icon, OG image).

Keep the red accent at Journey Red (#e13b32) when the mark is shown in color.

Pair the refreshed wordmark with Geist Sans or the approved editorial marketing system.

Leave clear space around the logo at least equal to the height of the C/chevron mark. Do not shrink the full lockup below ~120px wide on screen, or the symbol below 24px. Do not stretch, rotate, outline, shadow, or recolor the artwork. CarJourney is not affiliated with any vehicle manufacturer unless a specific partnership is stated in writing.

Partnerships / Press / Community

Have something worth building together?

Tell us about the brand, event, club, creator project, or editorial story you have in mind.

Start a conversation

Looking for product help instead? Visit Support.